Heavy Metal Merchandise

To show the world that classical music is neither uncool nor outdated, we launched an original promotional campaign for the Swiss Youth Symphony Orchestra. Inspired by rock and heavy metal bands, a merchandise collection was designed and produced consisting of 3,000 T shirts, 5,000 stickers, 1,500 patches, and 500 caps. The different designs reflect iconic works by world famous composers. The merchandise items were extremely popular, and after just two performances the entire collection was sold out.

Agency: FCB Zürich
Creative Director: Dennis Lück