Poster campaign for BEÚ SPIRITS, an artisanal mezcal brand. Inspired by the renowned Mexican architects Barragán, Bilbao, Escobedo and Lagoretta.
BEÚ SPIRITS is a young, up-and-coming company from Zurich and Berlin, dedicated to the production of high-quality mezcal and agave spirits. Their team consists of six partners from Switzerland, Mexico, Germany and Peru, who all share a deep love for mezcal and agave spirits. The products are traditionally made in Oaxaca, in the south of Mexico, by local maestros mezcaleros and maestras mezcaleras.
BEÚ [noun: b’eu] is Zapotec (indigenous language of Oaxaca) and stands for the moon – BEÚ SPIRITS is a personal tribute to the cycles of nature and Mexican traditions. For this, the brand attaches great importance to authenticity. BEÚ Spirits support and respect the cultural heritage of mezcal, as well as their producers, and work only with maestros mezcaleros they know personally – to produce for you the best possible spirits from agave. They also rely exclusively on small producers who can draw on a lot of experience and a wealth of knowledge.
Photography: Ben Moreau
Color Grading: Sergi Sánchez
