Audi Struckd

Background
Audi’s goal was to appeal to a younger target audience.

Solution
A platform that is more than just an online game. With Audi STRUCKD, users can build their own race track. Audi then provides a selection of different models that can be driven on the custom-built track. The self-created tracks can be shared with others, and friends can be challenged to races. In this way, Audi STRUCKD also functions as a social media platform.

Result
Audi STRUCKD was downloaded and shared thousands of times immediately after launch. Although the launch took place only in Switzerland, the app also generated international enthusiasm and once again proved Audi’s Vorsprung durch Technik.

Agency: Y&R Group Switzerland
Creative Directors: Markus Gut, Swen Morath