Opel Adam & Drive

The most personalized test drive of all time. For the Swiss premiere of the Opel Adam, we launched an online campaign that showcased the advantages of the new model. Participants could not only configure their vehicle individually from countless color and design options, but also turn their test drive into a truly unique experience. A wide range of parameters were available, many of them highly unusual for a test drive, ranging from the route profile to the type of music and refreshments, all the way to a very special passenger. A wrestler, a model, a clown, a flight attendant, a driving instructor, a documentary filmmaker, a panda, and a priest were waiting to go on tour with the lucky winners, whether through the city or the forest, on the highway or through the car wash. The test drives were documented on camera, and the short videos were released online on a weekly basis.

Agency: Scholz & Friends Zürich
Creative Directors: Alexander Ardelean, Patrick Beeli, Sören Schröder