Audi e-hub

Brief
With the e-tron, Audi launched its first fully electric model in 2019. However, by the day of delivery no finished production vehicle could yet be presented. How do you create interest in a product that does not physically exist at all?

Solution
Instead of talking only about its own electric model, Audi positioned itself as a voice for the entire technology. A new digital center of expertise dedicated to electric mobility regularly published editorially prepared content: news, stories, features, and technical explanations. Each visitor was analyzed based on their interests and behavioral patterns and was then continuously supplied with personalized content on the topic, while incidentally becoming familiar with the features of the new Audi e-tron.

Result
25% more pre-orders
220% longer time spent on the e-hub
80% lower bounce rate
50% more page views

> e-hub.swiss

> YouTube Videos

Agency: Wunderman Thompson Switzerland
Creative Directors: Annette Häcki, Swen Morath