e-tron Experience Center

The Audi e-tron experience center was a one of a kind information and event platform for Audi in Switzerland. It showcased Audi’s expertise in electric mobility as well as the entire electric ecosystem, ranging from public charging stations to the structure of the motor and battery, all the way to the construction of a photovoltaic system. Over the course of the year, numerous exclusive Audi exhibits were displayed there, including the Audi Q4 e-tron, which celebrated its world premiere at the 2019 motor show. In addition, public events and talks on new technologies were held. The venue could also be rented for private or corporate events.

The aim was to raise awareness of electric mobility and reduce prejudice through education. With the Audi e-tron experience center, the goal was to provide educational outreach on electric mobility to professional associations, business clubs, companies, and private individuals alike. It was also important for society to understand how electric mobility in the automotive sector works, both for private users and for businesses.

Agency: Wunderman Thompson Switzerland
Creative Directors: Annette Häcki, Swen Morath